95830

"Payment systems have gone through a lot of changes and evolution since the very first barter market system to the most recent electronic payment systems. Credit, debit and prepaid cards make it easier for people to purchase goods and services, and eases the burden and costs of managing cash. In cash-dependent economies the roll out of extensive ATMs networks at least provides an immediate benefit allowing individuals to access cash rapidly without having to visit the bank, thus reducing costs and increasing mobility."

This forum provides the background knowledge and operational guidance for anyone working in or interested in the Card Business.

LiquidNexxus has the pleasure of introducing the Cards Business Management course; essential for those individuals involved with the launching of new card products, marketing existing products, increasing profits, efficiency and market share.

Card Business Management & Marketing

LnxImage object

Introduction

Objectives

Learn about how Issuer and Acquirers manage their business globally
Hear about the latest international best practices
Learn the essentials of card business management, profitability, marketing and risk management
Understand your customers and tailor card products to suit theirs needs

Who should attend ?

Department Heads and executives responsible or involved in Cards

Issuing
Acquiring
Consumer Finance/Lending
Payment Channels
IT / CIO, Risk/Compliance
Business Analysts.

Whether you are new to the cards business, considering investing, or have an existing portfolio don’t miss this opportunity to hear from one of the most respected trainers in the industry.

Why attend ?

Learn essential elements of the card business
Understand key aspects to consider when setting up and managing cards
Essential guidance on strategy, sales, marketing and delivery
Be aware of key steps in managing credit risk
Driving Margins; revenues and cost reduction
None

Testimonials

Hundreds of delegates from all over the world have attended LiquidNexxus training sessions. Here are some testimonials related to this course/event.

View More Testimonials
None

Agenda

Essentials

The Big Picture: the Strategic Role of Payment Cards within Banking
Introduction to Card Issuing
Introduction to Card Acquiring
The Bank Card Model: 3 & 5 Party Versions, the Respective Roles and Responsibilities of each Party
How Transactions Work: (Transferring Risk & Exchanging Value): Authorisation; Clearing; Settlement
Organisation and Structure: Dedicated Card Focus vs. Integration within the Bank
The Role of Outsourcing: Value Chain and Functional Processes
How to Make Money:
  • Prepaid
  • Debit
  • Credit
  • Acquiring

Credit Risk

Strategy and Policy
Pre-Issue:
Application Processing
Credit Scoring
Post Issue:
Authorisation
Credit Limit Management
Collections

Marketing

Card Product Development:
Research
Targets & Segments
Creating a Proposition
Product Positioning
Sales Channel Management
Advertising
The Role of Branches
Direct Marketing
Card Launch & Activation
Stimulating Ongoing Card UsageRetention: Keeping Cardholders Loyal
PrePaid Tactics
Debit Tactics
Credit Tactics
Successful Partnership Marketing
Affinity & Co-Branding

Hot Topics

Fraud: Trends, Control Measures and War Stories
How to Deliver Great Customer Service
Managing Increased Regulation
The Role of Digital Marketing
Payment Cards in Future
Conclusion: Drivers of Success

Enquiries


Card Business Management & Marketing

-

None

Next Sessions

LiquidNexxus regularly hosts open training sessions globally, below is a list of courses related to this course which are currently scheduled. If your region is not listed or you would like to discuss inhouse training or partnership please contact us.

View Full Schedule